Michelin North America, Inc. (“Michelin”) created the annual Michelin Challenge Design™ to celebrate, promote, publicize and give visibility to original creative thinking and innovation in vehicle design.
By embracing and supporting design, Michelin aims to establish a closer relationship with the design community, combining technical innovation with transportation design to create vehicles that consumers want to buy and will enjoy driving.
Michelin Challenge Design is a collection of events and activities reflecting Michelin North America’s interest in and commitment to innovative design. Michelin’s corporate culture places a high value on design and innovation as important to consumer satisfaction and maintaining Michelin’s role as the industry leader.
This year marks the eighth year for the international competition. Individual designers, teams, studios, and companies from over 45 countries have submitted full-size vehicles, scale models and renderings in support of the central theme 'BRAVE+BOLD', America's Next Iconic Vehicle. The designs will be evaluated for uniqueness, emotional appeal, design courage and technical execution.
The Michelin Challenge Design 2009 Jury includes:
- Chuck Jordan, Retired, Vice President of Design, General Motors
- Geza Loczi, Director of Design, Volvo Monitoring Concept Center
- Dave Marek, Chief Designer & Sr. Manager, Automotive Styling Group, Honda R&D-Americas
- Stewart Reed; Chair, Transportation Design Department, Art Center College of Design, Consultant and Jury Chairman, Michelin Challenge Design
- Frank Saucedo, Director, General Motors Advanced Design Studio
- John (Jack) J. Telnack, Retired, Global Vice President, Design, Ford Motor Company
- Freeman Thomas, Director, Strategic Design, Ford Motor Company
- Geoff Wardle, Director of Mobility, Industrial Design, Art Center College of Design
"The panel of judges we have assembled this year is truly outstanding," said Tom Chubb, vice president of marketing for Michelin Automotive Industry Division. "Their dedication and willingness to participate reinforces the quality and importance of the Michelin Challenge Design program."
Complete information on the Michelin Challenge Design, including themes, news and details, is available at www.michelinchallengedesign.com